Brand designer.
Chronic concert-goer.
Working on making those the same thing.
Define brand design. (I'll wait.)
Brand design is hard to explain. It's a bit of everything, and that's the point. It sits where graphic design, strategy, research, storytelling, packaging, ethics, and customer experience all meet. The interesting problems live at that intersection.
(Also, it was the only program without a math prerequisite. I'm kind of joking.)
Looks aren't everything
It's how something feels when you pick it up off a shelf. How it sounds on a customer service call. How it comes alive at a festival activation. Every one of those moments is connected, and when they aren't, people feel it. Something starts to seem scattered, unintentional, hard to trust.
Before I start solving a problem, I make sure I'm solving the right one.
The process is messy
The first idea is almost never the best one. I treat the first round as clearing out the obvious answers so the interesting ones can show up. A lot gets thrown out. That's the point.
Seven years at an Apple Specialist taught me that one size fits all is a bad approach to pretty much everything. Working with that range of people changed how I listen, how I communicate, and who I think about when I'm designing.
Outside of school and work
My friends call me obsessive with golden retriever energy, and both descriptions are accurate. I go to a lot of shows. Enough that my hearing has taken a real hit. Most of my free time goes toward planning the next one, prepping for drops, and trying to pull more people into the scenes I love.
That's where a lot of my design thinking actually started.
Not on LinkedIn
DREAM CLIENT
Coachella. Tomorrowland. Call me.
A HILL I WILL
DIE ON
Graphic tees are formal wear
WILL NOT APOLOGIZE FOR
Having 47 tabs open at
all times
Let’s Work Together
Always looking for the next show and the next opportunity.