Why do people show up?
Spending years at concerts made me obsessed with one question: why do people show up? That question is what I design from, whether it's an identity, a strategy, or a story.
Brand Identity
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Packaging Design
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Service Design
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Brand Strategy
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Experience Design
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Brand Identity 🎫 Packaging Design 🎫 Service Design 🎫 Brand Strategy 🎫 Experience Design 🎫
Recent Work:
Range
Music + Arts Festival
Brand Strategy & Identity
A brand system built around dimensionality and collectability. Four worlds, each with its own theme based on the Vancouver landscape, designed for the people who show up curious and leave with something they didn't expect.
Loop Earplugs
Brand Strategy & Campaign
Earplugs as a category had a perception problem built on bad first experiences with muffled sound and dulled music. This challenger campaign was built to change that.