The Brief:
Create a full brand identity, strategy, and packaging system for a portable fitness equipment company designed for people who want to stay active anywhere. The goal was to build a brand that feels energetic, modern, and accessible to its audience.
The Problem:
Most portable fitness products blend together on shelves. Displays are crowded, packaging feels generic or tactical, and little is tailored to active, on the go lifestyles. Field research showed that brands lack personality, motivating presence, and visual energy. There was also no practical way to bring the portable equipment around, which made it even harder for any one brand to stand out.
The Insight:
Busy users need fitness gear that is easy to carry, simple to store, and visually energizing. A brand that looks active and feels motivating stands out in a category defined by muted colors and utilitarian packaging. Blending portability with expressive design delivers both practical and emotional value.
The Solution:
I created a vibrant, movement focused brand built around bold neon green packaging that stands out instantly. The reusable 3D printed case works as both packaging and a carrying solution, adding durability and purpose. The name Vive, drawn from French words for life and activity, reinforces energy and motion. Clear, high contrast graphics keep the product easy to understand and approachable, giving the brand strong shelf presence and a cohesive identity for people who stay active anywhere.
