The Brief:
Design a full brand identity, strategy, and packaging system for a portable fitness equipment company. The product: a smart jump rope built for people who want to stay active anywhere.
The Problem:
Smart jump ropes barely exist in retail. The category lives mostly online, and what does make it onto shelves is treated as an afterthought: bad placement, ignored stock, packaging that's been handled one too many times. For a product that should feel energetic, nothing about it did.
The Insight:
Fitness culture is growing. The shelf doesn't reflect that. That gap was the opportunity.
The Solution:
The product needed a carrying solution, not just a box. After testing standard packaging formats, I landed on a reusable 3D printed PLA case that handles both, with a belly band wrapped around it for branding and product info. The neon green came from the same process of testing against what was already on shelf. Nothing else in the category was doing it. Paired with the black belly band, it reads immediately.
